Post by account_disabled on Feb 15, 2024 6:16:49 GMT -5
sors, hence the name ambush. That is why we present some of the most common tactics used by companies to carry out this advertising strategy. 1. Associative ads It consists of creating advertisements or advertising campaigns that suggest or imply an indirect relationship with the event without using the name of the event or the official logos of the other party involved. This can be done through the use of images, colors or phrases that evoke the event or its theme without directly infringing the intellectual property rights of the organizers or official sponsors.
2. Promotions close to the event This tactic consists of placing advertising Tunisia Phone Number List or carrying out promotions in places close to the place where the event is being held . In this way, the brand can take advantage of the large influx of people attending the event and draw their attention to its products or services without being an official sponsor. 3. Unofficial brand experiences Some brands organize events close to the main event to offer attendees unique and engaging experiences. These may include product samples, contests, exhibitions, or any other activity that generates interest and emotional connections with the brand.
4. Guerrilla marketing This tactic is based on creative, unconventional and low-budget tactics to obtain high visibility and notoriety in strategic locations . For example, placing billboards or projecting messages on buildings near the event , carrying out artistic interventions, among other actions that draw attention in a striking and novel way. 5. Take advantage of media coverage Some brands design marketing campaigns that are directly the extensive media coverage surrounding the event from the other party involved.
2. Promotions close to the event This tactic consists of placing advertising Tunisia Phone Number List or carrying out promotions in places close to the place where the event is being held . In this way, the brand can take advantage of the large influx of people attending the event and draw their attention to its products or services without being an official sponsor. 3. Unofficial brand experiences Some brands organize events close to the main event to offer attendees unique and engaging experiences. These may include product samples, contests, exhibitions, or any other activity that generates interest and emotional connections with the brand.
4. Guerrilla marketing This tactic is based on creative, unconventional and low-budget tactics to obtain high visibility and notoriety in strategic locations . For example, placing billboards or projecting messages on buildings near the event , carrying out artistic interventions, among other actions that draw attention in a striking and novel way. 5. Take advantage of media coverage Some brands design marketing campaigns that are directly the extensive media coverage surrounding the event from the other party involved.